Coca-Cola seems to rule the roost in Japan as the country’s leading foreign soft-drink distributor. Not only is it available in every Convini nationwide, it also sponsors some of Japan’s leading TV shows, such as the new SNL Japan.
The cola-wars are more like small gorilla attacks, as Pepsi survives on the fringes with the low sugar Pepsi Nex, or the lemon infused Pepsi Twist. Your standard Pepsi is relatively rare, being available almost exclusively from vending machines and not typically stocked in stores. But to try and win over a new crowd, Pepsi have recently brought out Pepsi Energy Cola, a drink which is charged with Korean Carrot (no seriously), which will apparently keep you pumping…until your body crashes that is.
The drink tastes like a thicker, more syrupy version of Pepsi and the aftertaste of carrot is subtle, but still pretty noticeable. Although I doubt it will be out-selling Redbull anytime soon, it is substantially cheaper than the other energy drinks, coming in at ￥150 (about $1.36 USD), which is about ¥100 cheaper than the other energy drinks around.
It is far from delicious, but the drink is well worth a try, and if you find the heat beating you into submission, a Pepsi Energy Cola may give you the perk you need!