This past week we were in Tokyo with our close friend and inspiration Vincent Lai, of the Skinny Vinny (SV)[link] brand, as his transcontinental tour landed him in Japan. Sponsored by British Airways’ “Face of Opportunity” campaign, the SV brand was selected to take part in an international symposium bringing together the world’s brightest, upcoming professionals and business owners to congregate and share their experiences in understanding the “big picture.” SV’s position in its market has embodied everything right about a young business venture shaped from the ground up, since its humble beginnings almost three years ago.
Specializing in tailor crafted bags and softgoods, designed and made in select quantities out of their Brooklyn based studio, SV prides itself on quality and variation.
Carefully crafting the brand’s identity and sourcing nothing less than the best available materials continues to set SV products above the fray. It is truly a brand that stands alone as a representation of its creator’s commitment to a growing customer base; whose loyalty can be directly measured through outstanding local and ever-growing international sales and support.
Being able to spend time with Vincent was a rare opportunity to see the type of progressive attitude and tried-and-true experience needed to nurture an idea into a medium of expression. His current travels have taken him across the globe as he seeks to more culturally enrich his approach to design and business management. For us, here at Axiom, the chance to spend time with an industry leader was a lesson in self motivation, tenacious determination and respect of the trade.
To see the Skinny Vinny product line please click [ here ]
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